Last week, during a meeting with top business executives, President Covfefe had a slip of the tongue when he refereed to Apple chief executive Tim Cook as Tim Apple.

Before cable news, no one would have learned about this or thought twice about it. With cable news, it might have been a amusing news story that would be forgotten fifteen minutes after it was reported. Thanks to the Internet, the whole world gets to chuckle at the moment for a day. Tim Cook even changed his Twitter handle to Tim Apple, because why not. End of story. There’s nothing more to this. On to the next thing…

But no. This is Donald Trump, who has never met a slight that was too small to challenge or lie about.